Keurig coffee and the New Priorities
When Keurig came on the scene in 1998 with their K-cup pods, the NESPRESSOs of the time, it seemed like the perfect product.
When Keurig came on the scene in 1998 with their K-cup pods, the NESPRESSOs of the time, it seemed like the perfect product.
Every month, my friends all over the world send me links on topics that are important to leaders. I’d like to share them with you. Feel free to chip in.
Anyone who has worked for branded goods in an emerging market, can understand how different it is for consumers.
Successful entrepreneurs possess a 6th sense. Trusting their gut feeling they tend to predict new products their customers need.
Neuromarketing might assist intuition. Here are 3 tips for entrepreneurs by Neil Patel
What is it about some videos that make them go viral? It’s all about the intensity of feeling… but super-sharers move the needle
Check out this amazing event and imagine the potential future applications. An Applebee’s campaign connecting live different locations around US and creating 1 Billion impressions in a single day. Noteworthy,…
It’s amazing how a strong brand is part story / part history – and becomes part of our lives. Some innovative work being done to curate brands on line. Here…