Keurig coffee and the New Priorities

• Post published:April 24, 2016

When Keurig came on the scene in 1998 with their K-cup pods, the NESPRESSOs of the time, it seemed like the perfect product.

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The religion of brands

• Post published:March 17, 2016

I think that we’ve travelled an interesting path when it comes to products and consumption.

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Inspiration, Marketing & Psychology

• Post published:December 6, 2015

Every month, my friends all over the world send me links on topics that are important to leaders. I’d like to share them with you. Feel free to chip in.

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Segmentation & Happiness

• Post published:November 8, 2015

“There is no perfect Pepsi, but there are perfect Pepsis!”

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The New Science (Art?) of Customers Emotions

• Post published:October 24, 2015

“When companies connect with customers’ emotions, the payoff can be huge.”

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Affordability

• Post published:October 24, 2015

Anyone who has worked for branded goods in an emerging market, can understand how different it is for consumers.

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Neuromarketing

• Post published:October 15, 2015

Successful entrepreneurs possess a 6^th sense. Trusting their gut feeling they tend to predict new products their customers need.

Neuromarketing might assist intuition. Here are 3 tips for entrepreneurs by Neil Patel

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Super Sharers

• Post published:September 13, 2015

What is it about some videos that make them go viral? It’s all about the intensity of feeling… but super-sharers move the needle

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Mobile Video Streaming – The future of Learning?

• Post published:July 29, 2015

Check out this amazing event and imagine the potential future applications. An Applebee’s campaign connecting live different locations around US and creating 1 Billion impressions in a single day. Noteworthy,…

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How To Make a Collective Brand Memory

• Post published:July 8, 2015

It’s amazing how a strong brand is part story / part history – and becomes part of our lives. Some innovative work being done to curate brands on line. Here…

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