A Better Way to Map Brand Strategy By Niraj Dawar and Charan K. Bagga, HBR June 2015 https://hbr.org/2015/06/a-better-way-to-map-brand-strategy?utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet Post published:June 13, 2015 Post category:BOOKS & ARTICLES Read more articles Previous PostDetecting Unconscious BiasNext PostHow The Most Successful Creatives Create Their Own Luck