Run the Talk

Corporate Messages During Crisis: Responding to Historical Moments “Make it simple, but significant.”                                                                                     […]

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Achieving Business Equilibrium

The Three Laws of Crisis: What Thermodynamics Teaches Us “Things fall apart; the center cannot hold;Mere anarchy is loosed upon the world…” WB Yeats   Once upon a time, I studied chemical engineering. Those classes usually feel like another lifetime, but more recently, as people talk about the confusion and uncertainty of the COVID crisis, I’ve […]

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It is never too late

Social Injustice and the Gift of Crisis – 5 Steps for Your Company A horrible murder was committed on May 25, 2020 on an ordinary street in Minneapolis, Minnesota. The victim was an African American man named George Floyd. The murderer was a police officer. Normally, such an event might have gone unnoticed, but the […]

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Real Brand Value

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Purpose is Everything

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Enemies & Supporters

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