Dollar Shave Disruption

Dollar Shave is now owned by Unilever – big company eats small – but every company could and should learn from the way Dollar Shave marketed itself into rapid growth.

With practically no advertising budget, Dollar Shave introduced itself and made a connection to 20 million customers through personality and purpose, using social media and video. Their ad was the definition of awesome! What could your company do to change its marketing game?