When Keurig came on the scene in 1998 with their K-cup pods, the NESPRESSOs of the time, it seemed like the perfect product.
Check out this amazing event and imagine the potential future applications. An Applebee’s campaign connecting live different locations around US and creating 1 Billion impressions in a single day. Noteworthy, participants were allowed to be themselves, be honest and open, totally uninstructed while eating Applebee’s food live on camera. Mobile video streaming.
It’s amazing how a strong brand is part story / part history – and becomes part of our lives. Some innovative work being done to curate brands on line. Here is a step approach for maintaining collective brand memory
By Nick Rappolt
INVEST IN TALENTED PEOPLE AND INNOVATIVE IDEAS